The Project
Directed a YouTube miniseries styled as a throwback to This Old House for TechniSoil Global, a company specializing in eco-friendly landscape and hardscape products for DIY enthusiasts, contractors, designers, and architects.
The original footage was repurposed into a motion graphics-based demonstration tool for product dealers, blending instructional video content with branded product positioning to create versatile marketing collateral beyond the original series.
Deliverables
YouTube miniseries production. Custom motion graphics showcase. Product label and packaging design for TechniSoil product line.
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